Start Swot analysis of online dating

Swot analysis of online dating

For example, in the free version of the Bumble app female users have only 24 hours to initiate contact, after which they “lose” the match.

We also looked into what features can help you improve essential KPIs for dating apps, such as engagement and revenue metrics: these metrics often define what you have to consider while developing a dating app.

These filters can be based on something simple like age, height and weight, ethnicity, body type, hobbies and interests, but it is always better to add something special.

Compu Date has identified two distinct market segments.

These segments are identified by age, 20-35 year olds and 36-60 year olds.

Note that in our estimate we considered only the Android platform, but a version for i OS can also be developed at Yalantis. Well, we aren't Facebook but we love reactions too.

They can give us valuable insights on how to improve what we're doing.

Introducing features like Tinder’s Moments – where new photos appear just for twenty-four hours – motivates users to add new content every day and to regularly check for updates from others. Gamification can be implemented in various ways: through addictive tinder-like swiping features or by awarding users with badges when they complete all information in their profiles.