Start Online dating and the search for true love

Online dating and the search for true love

The result is that, rather than being someone that defies all calculation, love is now big business worth an annual $4 billion internationally and growing at 70 per cent a year – with high-tech venture capitalists, psychologists and software engineers reaping vast rewards.

“A secondary problem to this is feeling you don’t match up to your competition because the longer you spend on sites, the more you realise you’re up against vast numbers of singles.

Many singles I’ve met report starting out fairly confidently on online dating sites but then begin to feel they’re simply not good enough.” Lucy Wilkinson, has only one regret about her online dating adventures.

“I’ve known of people who end up spending countless hours on internet dating sites convinced they’ll find the perfect person.

“They have a huge database and they also can follow couples’ stories through, which hasn’t been possible so far.” For most of history, using a third party to help you find love was the norm.

These algorithms can probably pick up some key things – for example, it’s true we’re more likely to be friends with people with the same values as us, who share our cultural milieu.

“But you can’t predict what googlies life’s going to throw at a relationship, for example one of the biggest predictors of being divorced is being made redundant and no one knows if that is going to happen to them or not.” “Overall,” he adds.

“I’d hazard that your chances of finding love through one of these sites is probably about 10 to 15 percentage points greater than through traditional means.” For all the claims of success, some experts warn that the online dating is making monogamy more, rather than less, elusive.